FoundNow vs BrightLocal
A full local-SEO agency toolkit that added a Local AI Visibility Tracker in 2026, bundled into its existing plans.
FoundNow is an AI-visibility product built for 2-10 person local marketing agencies: sample the assistants your clients' customers actually ask, hand them a white-label report, and fix the local data layer the answers read. Here is the honest, side-by-side picture (competitor data from their own materials as of 2026-09-30 - always verify current pricing before you buy).
Side by side
| FoundNow | BrightLocal | |
|---|---|---|
| Engine coverage | Sampled through each engine's public API, with the exact engines and model versions used listed inside every report; Google AI Mode honestly marked as not covered until a compliant method exists | AI tracker included in all tiers; per their product pages it tracks ChatGPT, Google AI Overviews and AI Mode (3 surfaces per account) |
| Price per client location | From $49/month for 1 location down to $11.20 per location at 40 (Starter/Growth/Agency/Scale) - white-label included on every tier | Dynamic pricing - their pricing page uses a location slider with no fixed public number, so ask them for a quote for your location count (qualitative - verify on their site) |
| White-label | Included on every tier - reports, PDF and dashboard carry your brand, never ours | Included on all tiers (tools + reports under your brand), per their own comparison materials |
| One-time report | Yes - a deep audit (20+ core buyer questions, 5+ samples per question per engine) with a competitor gap and fix list, fully white-labeled | No standalone one-time audit product - it is a subscription toolkit |
| Local data-layer fixes | The product ships it: a 5-point data-layer checklist (Google/Yelp/Bing/Apple + NAP) plus ready-to-paste LocalBusiness schema, FAQ and service page copy, llms.txt | Citations only - a citation builder/submission service billed per site; no profile-completeness or NAP work across Google/Yelp/Bing/Apple, no schema or content assets |
What actually differs, in plain words
- We sell a one-time deep audit you can hand to a client as a branded deliverable - BrightLocal is a subscription you keep paying for.
- Their fix tooling stops at citations; ours covers the full local data layer (Google/Yelp/Bing/Apple profile completeness, NAP consistency, schema and on-site answer assets).
- Their AI tracker caps prompts per location; ours prices by location with the full core question set per industry.
See it on a real business
The one-time scan samples an AI assistant with buyer questions about a location and shows mention rates with 95% confidence intervals - about a minute of waiting, and the full price is credited toward an audit. The methodology page explains exactly how the numbers are produced.