FoundNow vs HubSpot AEO
HubSpot's AEO/GEO offering inside the Marketing Hub ecosystem, aimed at content teams; a free AI Search Grader tool sits in front of it.
FoundNow is an AI-visibility product built for 2-10 person local marketing agencies: sample the assistants your clients' customers actually ask, hand them a white-label report, and fix the local data layer the answers read. Here is the honest, side-by-side picture (competitor data from their own materials as of 2026-09-30 - always verify current pricing before you buy).
Side by side
| FoundNow | HubSpot AEO | |
|---|---|---|
| Engine coverage | Sampled through each engine's public API, with the exact engines and model versions used listed inside every report; Google AI Mode honestly marked as not covered until a compliant method exists | Tracks major AI surfaces with citation-gap analysis and content suggestions - per HubSpot materials and coverage of the product; verify current engine list with them (qualitative - verify on their site) |
| Price per client location | From $49/month for 1 location down to $11.20 per location at 40 (Starter/Growth/Agency/Scale) - white-label included on every tier | A price for this product has been reported in media coverage, but we have not verified it on a HubSpot pricing page - check hubspot.com for the current number and what is included (qualitative - verify on their site) |
| White-label | Included on every tier - reports, PDF and dashboard carry your brand, never ours | No - reports carry HubSpot branding; it is built for companies using their own HubSpot stack, not for agencies reselling deliverables |
| One-time report | Yes - a deep audit (20+ core buyer questions, 5+ samples per question per engine) with a competitor gap and fix list, fully white-labeled | The free AI Search Grader is a light one-time diagnostic, not a deep branded deliverable |
| Local data-layer fixes | The product ships it: a 5-point data-layer checklist (Google/Yelp/Bing/Apple + NAP) plus ready-to-paste LocalBusiness schema, FAQ and service page copy, llms.txt | None at the local data level - it stops at content suggestions; no Google/Yelp/Bing/Apple profile work, no NAP, no schema assets |
What actually differs, in plain words
- HubSpot anchors monitoring-plus-suggestions for in-house teams; we build the branded deliverable and the local data-layer fixes agencies resell.
- Local depth: profile completeness across four platforms, NAP consistency and ready-to-paste local assets - none of that is in a content-suggestion tool.
- Our pricing is per client location and includes white-label on every tier.
See it on a real business
The one-time scan samples an AI assistant with buyer questions about a location and shows mention rates with 95% confidence intervals - about a minute of waiting, and the full price is credited toward an audit. The methodology page explains exactly how the numbers are produced.