FoundNow vs Otterly
An AI search monitoring tool for brands - daily checks on prompt visibility, with an agency program on higher tiers.
FoundNow is an AI-visibility product built for 2-10 person local marketing agencies: sample the assistants your clients' customers actually ask, hand them a white-label report, and fix the local data layer the answers read. Here is the honest, side-by-side picture (competitor data from their own materials as of 2026-09-30 - always verify current pricing before you buy).
Side by side
| FoundNow | Otterly | |
|---|---|---|
| Engine coverage | Sampled through each engine's public API, with the exact engines and model versions used listed inside every report; Google AI Mode honestly marked as not covered until a compliant method exists | ChatGPT, Google AI Overviews, Perplexity and Copilot included; Claude, AI Mode and Gemini are paid add-ons (per their pricing page) |
| Price per client location | From $49/month for 1 location down to $11.20 per location at 40 (Starter/Growth/Agency/Scale) - white-label included on every tier | Entry plan is $29/month for 15 prompts with daily checks - prompts, not client locations, are the unit, and it is single-brand on that plan |
| White-label | Included on every tier - reports, PDF and dashboard carry your brand, never ours | Agency program is application-based on Standard tiers and above, with per-client workspaces and branded Looker Studio reports |
| One-time report | Yes - a deep audit (20+ core buyer questions, 5+ samples per question per engine) with a competitor gap and fix list, fully white-labeled | No standalone one-time audit product; their pitch workspaces are an agency feature inside the subscription |
| Local data-layer fixes | The product ships it: a 5-point data-layer checklist (Google/Yelp/Bing/Apple + NAP) plus ready-to-paste LocalBusiness schema, FAQ and service page copy, llms.txt | None - their own materials position it as monitoring for national/multi-location brands, with no local SEO, maps or profile features |
What actually differs, in plain words
- Otterly monitors; we monitor AND generate the local fix layer (profiles, NAP, schema, FAQ/service pages) that AI answers actually read.
- We price per client location with white-label included on every tier - no application-based program.
- A one-time branded audit exists in our lineup: a deliverable you can sell to a client this week.
See it on a real business
The one-time scan samples an AI assistant with buyer questions about a location and shows mention rates with 95% confidence intervals - about a minute of waiting, and the full price is credited toward an audit. The methodology page explains exactly how the numbers are produced.