FoundNow vs Semrush
A large all-in-one SEO platform whose AI visibility features sit on top of a very broad SEO toolkit.
FoundNow is an AI-visibility product built for 2-10 person local marketing agencies: sample the assistants your clients' customers actually ask, hand them a white-label report, and fix the local data layer the answers read. Here is the honest, side-by-side picture (competitor data from their own materials as of 2026-09-30 - always verify current pricing before you buy).
Side by side
| FoundNow | Semrush | |
|---|---|---|
| Engine coverage | Sampled through each engine's public API, with the exact engines and model versions used listed inside every report; Google AI Mode honestly marked as not covered until a compliant method exists | AI visibility features exist inside the suite; the surface list and limits depend on the plan tier - check their current pricing page (qualitative - verify on their site) |
| Price per client location | From $49/month for 1 location down to $11.20 per location at 40 (Starter/Growth/Agency/Scale) - white-label included on every tier | Suite subscription pricing with add-ons; a per-client-location unit price for AI visibility is not published (qualitative - verify on their site) |
| White-label | Included on every tier - reports, PDF and dashboard carry your brand, never ours | Agency-oriented report sharing exists in the suite; per-client white-label AI-visibility deliverables are not a published standalone product (qualitative - verify on their site) |
| One-time report | Yes - a deep audit (20+ core buyer questions, 5+ samples per question per engine) with a competitor gap and fix list, fully white-labeled | No self-serve one-time branded audit for local AI visibility (qualitative - verify on their site) |
| Local data-layer fixes | The product ships it: a 5-point data-layer checklist (Google/Yelp/Bing/Apple + NAP) plus ready-to-paste LocalBusiness schema, FAQ and service page copy, llms.txt | Listing/citation tools exist across the wider suite; the full local data-layer checklist (4 platforms + NAP + schema + answer assets) is not a packaged feature (qualitative - verify on their site) |
What actually differs, in plain words
- Semrush is a broad toolkit you assemble a service around; we are a purpose-built AI-visibility product for local agencies.
- Per-location pricing with white-label included, sized for 2-10 person agencies.
- The fix armory and the branded one-time audit are the product - not a workflow you build from ten tools.
See it on a real business
The one-time scan samples an AI assistant with buyer questions about a location and shows mention rates with 95% confidence intervals - about a minute of waiting, and the full price is credited toward an audit. The methodology page explains exactly how the numbers are produced.